![]() On average, about two billion emoticons are sent every month. Since opening of KakaoTalk emoticon store in 2012, 10 million shoppers have purchased the emoticons which indicates 10 million of the 38 million total users. “The emoticon business brought us lots of profits, but it was also a great opportunity to raise awareness of our characters in the market,” said Boo Changjo, the founder of SML. Sticky Monster Lab Life Edition on KakaoTalk emoticon store Although KakaoTalk features basic free emoticons, more and more users are purchasing emoticons that are for sale on the store. KakaoTalk’s emoticon store now offers about 3,000 different emoticon sets where each set is sold at 2,000 won. Although emoticon started out as a way to have fun or make jokes in digital conversation, they are now creating a new business model.Īs seen above, there has been a rapid growth in the emoticon market of KakaoTalk in the past four years.
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